Our Story

 

The word Heiida is based the Slavic word meaning “Lets Go!” or “Come On”, which has its origin in the Turkish word “Haydi. The name was inspired by our Founder’s favourite teacher in the sport of Dog Agility. Heiida further reflects our belief in the importance of an active lifestyle and the dynamism of consciously creating high quality, luxurious and environmentally responsible clothes that combines style, comfort, function and most importantly longevity.

With a combination of high-performance functional fabric and well cut designs, our clothing will make you feel fashionable whilst you live an active or leisurely lifestyle. Yes we want you to transition seamlessly in Heiida whether you are in the office or at a café to an intense workout session at the gym or even for a wild night out with your friends.

These words sums up our manifesto at Heiida perfectly.